TYPOGRAPHY / Final Compilation & Reflection

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23/9/2024 - 29/12/2024 / Week 1 - Week 14

An Hongzheng / 0378415

Typography / Bachelor of Design (Hons) in Creative Media

Final Compilation

INSTRUCTIONS




Reflection

SUMBMISSONS

Task 1: Type expression ( Exercises 1 )


23/9/2024 - 25/10/2024 | Week 1 - Week 5

Fig.1.1.1 Final Outcome | Type Expression - JPEG (Week 3, 7/10/2024)


Fig.1.1.2 Final Outcome | Type Expression - PDF ( Week 3, 7/10/2024)


Fig.1.1.3 Final Outcome | Type Expression Animation - GIF ( Week 4, 14/10/2024)



Exercise 2—Text Formatting

Fig.1.2.1 Final Outcome | Text Formatting - jpeg / (Week 5, 21/10/2024)

Fig.1.2.2 Final Outcome | Text Formatting (with grid) - jpeg / (Week 5, 21/10/2024)


Fig.1.2.3 Final Outcome | Text Formatting - pdf / (Week 5, 21/10/2024)


Fig.1.2.4 Final Outcome | Text Formatting (with grid) - pdf / (Week 5, 21/10/2024)

HEAD LINE

Typeface: Bembo Std

Font/s: Bembo Std Bold

Type Size/s: 52 pt

Leading: 27 pt

Paragraph spacing: 0

 

BODY

Typeface: Bembo Std

Font/s: Bembo Std

Type Size/s: 9 pt

Leading: 11 pt

Paragraph spacing: 11 pt

Characters per-line: 54-60

Alignment: left justified

Margins: 123 mm top, 26 mm inside + outside + bottom

Columns: 2

Gutter: 10 mm

Task 2: Type exploration & Communication


21/10/2024 - 10/11/2024 | Week 5 - Week 7

Figure 2.2.1 FINAL WORK. without grid jpeg Week 6 (28/10/2024)


Figure 2.2.2 FINAL WORK. with grid jpeg  Week 6 (28/10/2024)


 
Figure 2.2.3 FINAL WORK. with grid pdf  Week 6 (28/10/2024)


Figure 2.2.4 FINAL WORK. with grid pdf  Week 6 (28/10/2024)

HEAD LINE 
Typeface: Gill Sans Std
Font/s: Gill Sans Std Shadowed
Type Size/s: 600 pt, 63 pt, 27 pt, 14pt
Leading: 0 pt 
Paragraph spacing: 0 

BODY 
Typeface: Adobe Caslon Pro
Font/s: Adobe Caslon Pro Regular
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 3.811mm
Characters per-line: 60-70
Alignment: Left Justified 
Margins: 12.7 mm top, 12.7mm bottom, 12.7mm left, 12.7mm right
Columns: 2 
Gutter: 5 mm



TASK 3: Type Design & Communication

4/11/2024 - 29/12/2024 | Week 7 - Week 14

Download font: Link


Fig.3.1.1 FontLab Sidebearing / (Week 12, 9/12/2024)


Fig.3.1.2 Final Task 3: Type Design & Communication "Trace Regular"-jpg / (Week 12, 9/12/2024)




Fig.3.1.3 Final Task 3: Type Design & Communication "Trace Regular"-pdf/ (Week 12, 9/12/2024)

Measurements:

Ascender: 725pt

Capital Height: 720pt

Overshoot: no overshot

Median:500pt

Center: 250pt

Baseline: 0pt

Overshoot: no overshot

Descender: -190pt


Final Poster Design


Fig.3.1.4 Final Poster (white) - jpeg / (Week 12, 9/12/2024)




Fig.3.1.5 Final Poster (black) - jpeg / (Week 12, 9/12/2024)



Fig.3.1.6 Final Poster ( white) - pdf / (Week 12, 9/12/2024)





Fig.3.1.7 Final Poster (black) - pdf / (Week 12, 9/12/2024)



REFLECTION

Experiences:
This semester's font design module is a fulfilling and challenging learning journey. Although it is one of the courses that I have invested the most time in, it has also provided me with lot of space for my learning and creativity.
From the font expression to font design, each task has given me a deep understanding of font design on both technical and artistic perspectives. Softwares such as Adobe Illustrator, InDesign, and FontLab have become such essential design tools for me, especially Illustrator, Its intuitive interface and versatility make me feel it's useful and powerful.
During the final task, I independently designed a font, which not only made me feel accomplished, but also deepened my intreste to font design and typography. The feedback from Mr. Vinod, the weekly lecturer, also helps me continuously improve my design and maintain a good progress.
I feel this course is not only challenging, but also brings abundant rewards, laying a solid foundation for my design career.

Observations:
Learning font design has allowed me to deeply appreciate the power of details. Even minor alignment, spacing, or composition adjustments can significantly enhance the readability and aesthetics of a design. The course has made me pay more attention to fonts and layout in my daily life, and my observation skills have been improved either.
At the same time, I realized that design is not only about visual aesthetics, but also emphasizes practicality and accessibility. Seeing the unique insights and innovative methods of my classmates on the same task has also inspired me to deeply understand the diversity and creativity of design.

Findings:
My biggest gains from the module was realization that simplicity is often the core strength of a good design. For example, the goal of font design at the last task is not only to create visual impact, but also to ensure clear and efficient communication of information.
At the same time, I realize the importance of the design process, which is not only a means of implementing ideas, but also a key link in perfecting creativity.
In addition, I have gained a deeper understanding of the history and technical background of font design, which has provided strong support for my creativity. Most importantly, I have found myself interested in typography more and I wish to continuously learn and grow in this field.

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