An Hongzheng

9/3/2025 - 19/3/2025 / ( Week 5 - Week 7) An Honzgheng / 0378415 Design Principles / GCD60804 Bachelor of Design (Hons) in Creative Media Final Compilation TABLE OF CONTENTS 1. Task 1: Exploration :  Link 2. Task 2: Visual Analysis & Ideation :  Link 3. Task 3: Development & Design :  Link TASK 3: FINAL OUTCOME Fig.1.1 Final Outcome / (Week 17/3/2025) TITLE: Forget Me Not RATIONALE:  i) The decisions made in my design: For my final task, I made a digital drawing of a girl playing a violin in a forest with blue flowers and green trees. I picked soft colors like green, blue, and gray to make everything look calm and nice. I choose to put the girl at the position which follows the guideline of rule of third, so she’d be the most notable object in the picture you see, and for the character design, she is in a dress that looks like it’s moving in the wind. For the forest, it has tall, skinny trees with lots of leaves to make it feel like a real nature spot, and I ...

  Design Principles - Task 3: development and design 9/3/2025 - 23/3/2025 / Week 5 - Week 7 An Hongzheng / 0378415 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylors University Task 2: VISUAL ANALYSIS & IDEATION TABLE OF CONTENTS 1. Instruction 2. Brief Recap 3. Selected Idea 4. Design Progress 5. Final Outcome 6. Feedback INSTRUCTIONS     Brief Recap In task 3, we were to  select one  of the 3 ideas we proposed in Task 2 and create a work of design. Develop the idea through  colour exploration, composition, typeface, positioning , etc., while applying design principles.  A4 size, JPEG format, 300dpi pixel size <Your Name_ Title of Design_ Task 3> Write a 200 words rationale: - i) the decisions made in your design - ii) the meaning/purpose of the design - iii) the design principles that are employed to create the design SELECTED IDEA Figure 3.1  Sketch of selected idea - Week 6 (10/3/2025) DESIGN PROGRESS Figure...

  Design Principles - Task 2: VISUAL ANALYSIS & IDEATION 3/2/2024 - 23/2/2024 / Week 3 - Week 6 An Hongzheng / 0378415 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylors University Task 2: VISUAL ANALYSIS & IDEATION TABLE OF CONTENTS 1. Instruction 2. Artwork Analysis 3. Sketches 4. Feedback INSTRUCTIONS   ARTWORK ANALYSIS Figure 1.1  Week 3 (22/2/2025) Tilte: The Main Visual For the FLOWERS Orchestra Concert Artist: スギナミキ(Miki Sugina) Year: 2024 Medium: Digital Illustration SIze: 1920px * 1200px Source: http://www.gungnir.co.jp/lily/Memoire_eternelle/ Observations This artwork showed a peaceful scene of a misty forest. In the center of the forest, girl with long black hair, wearing a dark outfit with a white ribbon, sits at a white grand piano. The piano just rests on a patch of yellow flowers, standing out there against the gray, foggy trees. The forest formed with tall and thin trees with light leaves, creating a dreamy feel to audienc...

  Design Principles - Task 1: Exploration 3/2/2024 - 23/2/2024 / Week 1 - Week 3 An Hongzheng / 0378415 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylors University Task 1: Exploration TABLE OF CONTENTS 1. Instruction 2. Design Principles & Examples 3. Art Work & Analysis 4. Feedback INSTRUCTIONS   Design Principles Gestalt theory   Gestalt is a transliteration of German, which means "complete" and "unified whole". Gestalt theory is a psychological concept, that is, when people see a group of objects, they will first pay attention to the main body and then to the parts. - Principles of Similarity Elements that are close in distance/position tend to form a whole. Figure 1.1  Week 1 (9/2/2025) Screenshot of Animation "Konohana Kitan (This Flower is Beautiful)" cutscenes The Fig1.1 represents the Principles of Similarity in Gestalt theory . In this picture, it is easy for people to think of it as a combination of multip...