Advanced Typography: Final Compilation & Reflection

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12/05/2025 - 8/6/2025 / Week 8 - Week 14
An Hongzheng / 0378415
Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylors University
Task 3 : Key Artwork & Collateral

CATALOGUE

1. TASK 1 - EXERCISE

2. TASK 2 - KEY ARTWORK & COLLATERAL

3. TASK 3 - TYPE EXPLORATION & APPLICATION

4. REFLECTION



LINKS TO TASKS:


Task 1

Exercise 1 - Typographic System

Fig 3.2.1 Axial System Final, Week 2
（A circle is added at the end of the middle straight line to increase the richness of the design.）
Fig 3.2.2 Radial System Final, Week 2

Fig 3.2.3 Dilattional System Final, Week 2

Fig 3.2.4 Random System Final, Week 2

Fig 3.2.5 Grid System Final, Week 2

Fig 3.2.6 Modular System Final, Week 2

Fig 3.2.7 Transitional System Final, Week 2


Fig 3.2.8 Bilateral System Final, Week 2


Fig 3.2.9 Typographic System Final (PDF), Week 2

Fig 3.2.10 Typographic System Final (Grid / Baseline), Week 2 



Exercise 2 - Type & Play

Figure 4.2.9 / Finalised Poster/ Week 4 (14/5/2025)


Figure 4.2.10  / Finalised Poster in PDF / Week 4 (14/5/2025)

Task 2

Part A - Key Artwork

Figure 5.1.1 Black word mark on background - JPEG / Week 8 (12/6/25)

Figure 5.1.2   word mark on black background - JPEG / Week 8 (12/6/25)

Figure 5.1.3 Colour palette - JPEG / Week 8 (12/6/2025)

Figure 5.1.4 Neutral Shade word mark on lightest shade of colour palette - JPEG / Week 8 (12/6/25)

Figure 5.1.5 Light Shade word mark on darkest shade of colour palette - JPEG / Week 8 (12/6/25)

Figure 5.1.6 Key Artwork Animation / Week 8 (12/6/2025)

Figure 5.1.7 Task 2(A) PDF compilation / Week 8 (12/6/2025)



Part B - Collateral

Figure 5.1.8 Cans - JPEG / Week 8 (12/6/2025)



Figure 5.1.9 Case - JPEG / Week 8 (12/6/2025)


Figure 5.1.10 Bucket Hat - JPEG / Week 8 (12/6/2025)



Figure 5.1.11 Instagram Feed Design Layout / Week 8 (12/6/2025)

Figure 5.1.12 Screenshot of Instagram Page / Week 8 (12/6/2025)



Figure 5.1.13 Task 2(B) PDF compilation / Week 8 (12/6/2025)


Task 3


Figure 3.8.1:  Font Info / Week 13 (19/7/2025)



2. PDF of Font

Figure 3.8.2: Complication of uppercase, lowercase and punctuations / Week 13 (19/7/2025)




3.FontLab Screen Grab

Figure 3.8.3: FontLab Screenshot / Week 13 (19/7/2025)




4.Font Presentation

Figure 3.8.4: Font Presentation 1 / Week 13 (19/7/2025)


Figure 3.8.5: Font Presentation 2 / Week 13 (19/7/2025)

Figure 3.8.6: Font Presentation 3 / Week 13 (19/7/2025)


Figure 3.8.7: Font Presentation 4 / Week 13 (19/7/2025)

Figure 3.8.8: Font Presentation 5 / Week 13 (19/7/2025)



5.Font Application

Figure 3.8.9: Font Application - Honor 1 / Week 13 (19/7/2025)


Figure 3.8.10: Font Application 1 / Week 13 (19/7/2025)

Figure 3.8.11: Font Application 2 / Week 13 (19/7/2025)

Figure 3.8.12: Font Application 3 / Week 13 (19/7/2025)

Figure 3.8.13: Font Application 5 / Week 13 (19/7/2025)


Figure 3.8.14: Font Application 5- Test Video IN game / Week 13 (19/7/2025)



6.Font Presentation PDF

Figure 3.8.15: Font Presentation -PDF / Week 13 (19/7/2025)



7.Font Applacation PDF and Video

Figure 3.8.16: Font Application -PDF / Week 13 (19/7/2025)

Figure 3.8.17: Font Application - Video / Week 13 (19/7/2025)



REFLECTIONS

Experience - 
This typography module has been a challenging yet incredibly rewarding journey. From exploring typographic systems to creating my own font, Touhou Project Font Regular, I learned how type design connects deeply with branding and real-world visuals. Among all tasks, designing the wordmark and expanding it into collaterals was the toughest, as I struggled to balance creativity with clarity. Despite technical issues, time pressure, and countless revisions, I gained confidence in my design skills and grew more comfortable expressing my personality through type. Mr. Vinod’s feedback played a huge role in that—his teaching pushed me beyond the basics and helped me grow as a creative thinker.


Observations - 
One key takeaway is I learned the importance of consistency—whether in letterforms, layout, or branding elements. A proper grid structure, stroke balance, and kerning make a huge difference in readability and cohesion. I also realized that typography requires not just visual skill but also organization and discipline. Even simple design choices, when made with intention, impact the overall communication and feel of a project.

Findings - 
This module changed how I see design—I’ve learned to notice the details behind every wordmark, font, and layout I come across. Typography is everywhere, and as designers, we must be bold, take risks, and be intentional with every decision. I now understand how type influences perception and how essential it is in building visual identity. Most of all, I’ve discovered that growth comes through trial, feedback, and persistence—and that makes the whole process worth it.

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